almost, when 60% of the world’s cell phones are Chinese and the continent suffers terribly from fossil fuel bottlenecks (40% dependence on Russian gas, 100% in some countries), along with semi-conductors, prime materials, medical tech-nology, even simple masks. There is always a fear that the supply chain will be cut off. Without precise reindustrializa-tion based on digital transformation, it would be impossible to regain political and economic sovereignty or develop the strength to take on the big-hitters. COMPETITIVE PERSONALITY The strategy is to invest 300,000 million euros by 2027 to compete with the 21st century Silk Road, Beijing’s policy of extending influence, which has led to its investment in more than 70 countries, including Eastern Europe, building railways and ports linked to China. Dozens of nations have incurred huge debts with this titan. “That road is above all the result of the benefits of trading with the West; China has a surplus of 540,000 million euros,” observes Jonathan Holslag, Professor at the Free University of Brussels. How can Europe compete? By transforming personal-ity into opportunity and placing its humanist tradition at the forefront. For Alejandro Beivide, Director of Digital Transformation for Infrastructure at ACCIONA, “China and the USA are great technological powers, their aim is to devel-op technology. Europe needs to speed up its own develop-ment, of course, but also set itself apart, and compete whilst focusing on its own objectives: sustainability and human well-being. In Europe tech is seen as being more of a facilita-tor. We are good at getting the most out of it on a social level and supporting an entrepreneurial environment and inno-vation ecosystems.”For the Applied Economics Professor Rafael Myro, expert in industrial competitiveness, rath- DIGITALIZATION