INTERVIEW grips with market acceleration, social changes, technological dis-ruptions, and volatile, uncertain, changing and adaptive environ-ments. And to be flexible enough to adapt quickly, which prepares us to meet future challenges, dig-italization is essential. Getting it right when it comes to under-standing and applying technology makes us more resilient, efficient, and flexible. It makes us more competitive, which isn’t just about lowering costs but about adding value to our core identity by doing things differently: sustainability, protecting the environment, and creating a positive impact. It also makes us more social, because by broadening technology we foster new career profiles, we train com-munities, we eliminate entry bar-riers. It’s a constant creative evo-lution, because we change in order to discover, inside our company, the other companies we could be. Will it also be essential for compli-ance with climate agreements? Digitalization measures and records everything: resources, consumption, emissions, waste, impacts, etc. And you can only more personal Tell us about a hobby you can’t live without Playing with my twins. They bring out the kid in me, they amaze and motivate me. The other day one of them told me, “Daddy, a piece of the moon fell off!” A personal motto you carry over into your professional life? Two: “It always seems impos-sible until it’s done,” by Nelson Mandela, and “Pressure makes diamonds,” by George Patton. I get deep personal satisfaction from meeting the challenges I have set myself. A personal lesson you’ve been taught by your professional experience? Surrounding yourself with people who are good at their jobs and are also good people creates such a healthy work environment it gives you the key to Business success: trust. Your favorite book, movie and song? The Art of War, by Sun Tzu, which has so many lessons to teach us. Game of Thrones, because of the storylines, the way it hooks you, just everything. Faded, by Alan Walker. It’s rhythmic, poetic and sad, but you could easily hear it at a nightclub. A historical figure that particularly inspires you? “Go forward”, “go forward”, “go forward”... George Patton. What disruptive technological advance would you be glad to see here and now? 5G, total connectivity, abso-lute navigation.