the fight against inequality of gender and race. 76% maintain that the greater the ethnic diversity, the stronger the country. And nor do wom-en get left behind: 68% of the population believe that countries gov-erned by women are better. This mentality contributes to a sense of belonging, and great nation branding. “People perceive Canadians as being more moderate, more liberal. The truth is that we’re nice people,” states Jeannette Campbell, CEO of The Ontario Disability Employment Network, on this perception of inclusivity. Unlike almost all the rest of the world, in Canada the concept of ‘being a foreigner’ makes little sense, because everyone is a foreigner, or their immediate family has been one at some point: Hence a warm welcome for everyone is guaran-teed; Even though Canadian society can be demanding when it comes to respect for its fundamental values. THE ECONOMY BRINGS TOGETHER SUSTAINABILITY AND WEALTH The economic map is an equilateral triangle of transparency, securi-ty, and legal stability. Governed by the liberal Prime Minister Justin It was the first country in the world to adopt multiculturalism as a state policy, all the way back in 1971.