Who is behind Philosophy Balance Some events… BELÉN TURREIRA Junior Art Director “I conceptualize and design projects for different brands focused on activations and content, in addition to the appearance and style of the events. I also belong to the world of graphic design and professional photography.” PAQUILÓ SEDANO LARA Creative Editor “I work to be a thinking part of the ideas, and I specialize in conceptualization and creative editing of the texts of our campaigns and events. My passion is to write all that we want to tell the world.” CARMEN CUADRADO Graphic Designer “I develop visual identities based on the client’s communicative goal, through more innovative solutions. I seek simplicity, harmony, contrast and modernity in the design to reflect the essence of each brand.” CARMINA ESCUDERO Director of the Graphic Design Department “My specialty is the strategy, design, interaction, communication and product for which the brands transmit messages to the world in both analog and digital, mindful and emotional, to be desirable, visible and tangible.” If the proposal is attractive but ineffective, it makes no sense. The way the team works the borders between the physical and the digital are intertwined. They think big, with respect for the planet and people, they arrive at them through emotion, responsibility and proximity. 100 national and international awards. More than 800 annual events. ISO 20121 for sustainable manage-ment in all events. 2nd best events agency in Spain 2021 (ranking by El Publicista). Best agency for events, promotions, direct marketing and brand activa-tion in Spain in 2020 (same rank-ing). Agency of the year in Spain by the FIP 2017 and 2019. Xiaomi Mi11 Campaign launch. Kickoff of Coca-Cola European Partners. Dior Convention. BMW Paint Awards.