Fotos Jacobo Medrano EVENT CREATIVITY IMAGINATION, PRACTICAL SENSE, SUSTAINABILITY, TECHNOLOGY, FINE TUNING WITH AN ALWAYS UNIQUE CLIENT... THE RESULT: EVENTS WINNING MULTIPLE AWARDS, WITH AN EMOTIONAL IMPACT AND THEIR OWN PERSONALITY, LIKE THE TEAM THAT CREATES THEM IN ACCIONA CULTURAL ENGINEERING. by Elena S. García VÍCTOR GÓMEZ Executive Creative Director “Organizing the workflow is a goal at the level of the 12 trials of Hercules, a constant coming and going of projects. What I value most is the time spent thinking about creative solutions and new visions. Next to nothing!” ROCÍO VERDEJO Creative Director “The search for solutions is a journey that forces me to communicate, innovate and generate ideas that push the envelope. Through my artistic education and my passion for the visual culture, I orient the creative direction to give each project the most attractive form possible.” MARCOS MERINO Experiential Marketing Designer “I strengthen the bond between the consumer and a brand with experiences that mark the difference, I create campaigns from Zero to Hero, develop concepts and content with a strong technological component.”