CULTURE between a small number of clans, mainly revolving around the practical and social use of fire technology. This year, ACCIONA Cultura commemorates its 30th anniversary, reflect-ing on both the significant changes and the enduring essence that have shaped its journey. “We strive to har-ness the best technological resources in the pursuit of our ultimate goal, which is to tell stories,” says José Mª López-Galiacho director of the company that specializes in digitized fire for museums, events and experiences. Its goal is to speak to people’s hearts and minds and to captivate and ignite the imagination through all our senses, much like our ancestors whose gaze was transfixed by the dancing flames and whose ears were tuned into the storytelling. But wasn’t ACCIONA a Group devoted to providing basic needs such as clean energy, quality water for construction and vital infrastruc-ture for the Sustainable Development Goals, set by United Nations? Indeed, culture is without a doubt a basic necessity, if culture, along with its resulting knowledge and talent, forms the basis for prosperity MADE IN acciona CULTURA Book on the 30th anniversary of ACCIONA Culture. MADE IN acciona CULTURA Below we have highlighted a selection of our flagship projects from among the 2,000 completed: • Real Madrid Experience (2023, Spain). • Grand Egyptian Museum (2023). National Museum of Qatar (2019), National Museum of Oman (2015) and Wu Kingdom Helv Relic Museum (2014, China). • Life and Work of Frida Kahlo (2021-2023, in Spain, the United Kingdom, Argentina and Colombia, winner of 11 international awards). • Sustainability Pavilion, Expo 2020 Dubai (2021, United Arab Emirates). • Bicentenary of the Museo del Prado (2019, Spain), inauguration of the Abu Dhabi Sustainability Week (2017, United Arab Emirates) and Sound & Light Show Temples of Abu Simbel (Egypt, from 1999 to present day). • Events for brands such as Coca-Cola, Loewe, Banco Santander, BMW, FIFA, Xiaomi and EMAAR. • Jurassic Sea Dinópolis (2023, Spain), Warner Bros Movie Park (2002, Germany), Terra Mítica (2000, Spain) and Hopi Hari (1998, Brazil).